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About Alleviate

Your Movement, We Support.

Our Method, Your Results

Since 2021, we've helped over 30,000 users overcome chronic pain injuries at home. On average, consistent users of our treatment systems see these results:

  • First 7 days: a quick 20% pain reduction
  • In 4 weeks: cut your pain in half
  • Over 6 weeks: 60-70% reduction in pain, compared to baseline

For best results like shown in the community progress graph, make sure to follow our three-pronged approach, and be consistent with your recovery routine.

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Our Mission, in Our Co-Founders' Words

We started Alleviate as a patient-clinician duo, fed up with ineffective solutions and hindered by a broken industry that kept too many people in pain from chronic soft tissue injuries. With the Alleviate Method, we bring the gold standard of physical therapy to your home, so you can live life to the fullest.

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Luke is a physical therapist with 20 years of experience. Trained in New Zealand where physical therapy is accessible as an integral part of the medical system, Luke has helped elite athletes and regular folks alike overcome injuries, prevent recurrence and perform their best.

Rick comes from a product design background and brings Harvard-trained business leadership to Alleviate. When Rick met Luke, he was suffering from a knee injury that kept him from living a full life for years. Luke fixed him up in 6 weeks.

Virginia left high-profile positions at ecommerce mega-corporations to build Alleviate from the ground up with Rick and Luke.

Join the Alleviate Network

Drop your email - for new product updates, beta testing opportunities, recovery tips from Luke, exclusive promotions, and more.

Our Beginning: Plantar Fasciitis

Driven by an insatiable desire to solve problems, we embarked on a mission: to make effective treatment for common, chronic, and debilitating injuries accessible to everyone.

Our first invention was the Arch Massager, a precision-engineered foot massage tool to give everyone an intuitive way to replicate the professional massage Luke gives his patients - called Instrument Assisted Soft Tissue Mobilization. Fun fact: the first model was built with Play-Doh that Luke "borrowed" from his daughter.

Read the Arch Massager invention story

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The Alleviate Method: Chronic Injury Recovery at Home

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Plenty of gadgets promise quick pain relief, but only deliver temporary relief at best. We're different: we're bringing the gold standard of Physical Therapy treatment right to your door, for long-lasting recovery.

With a unique combination of physical tools and digital PT programs, our method integrates the essential trifecta of soft tissue mobilization, load management, and progressive strengthening programs into one holistic solution that delivers outcomes.

Now, the Alleviate Method has expanded to offer effective at-home treatments for Tennis Elbow (Lateral Epicondylitis).

What Drives Us: Your Incredible Success Stories

Our products are more than just solutions; they are your partners on the journey to recovery. With our tools and your dedication, you can take control of your healing process and reclaim what moves you.

Since 2021, we've been blown away by the incredible success stories you've shared with us. Everyone recovering from a chronic pain condition needs fresh inspiration every now and then - read some of our users' stories, and share yours in the Alleviate Community.

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"I am a believer."

"Like many, I have tried different products and techniques to help heal plantar fasciitis. None really made a significant impact besides rest.

The Arch Massager at first was painful to use, but over time with consistency it does help soften the tissue in the affected heel. So far, so good. Even if your feet are healthy, it feels good to use and can serve as a regular professional foot massage standing. I am a believer."

- Li W. [Arch Massager]

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"Best product I've used"

"I've ordered several hundred dollars of different items. I truly am amazed by how well it works at the exact pressure point needed. Highly recommended."

- Marilyn T., Retired Nurse [Plantar Fasciitis System 2]

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"Pain-Free walk for the first time in years."

"Awesome product. From the moment I put it on, I could feel the support in my arch. I was able to do my daily walking regimen pain-free for the first time in years. It's comfortable even on hot days.

- Robert T. [Loft 2 Brace]

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"My pain has gone down by 70%!"

"My pain after day 1 went down considerably! The massager works amazing as well as the online program. After 2 weeks of using the massager and program my pain has gone down over 70%!

For the first time in a year and a half dealing with this foot pain, I'm hopeful that I can be pain-free in the near future."

- Juan A. [Plantar Fasciitis System 2]

What the Experts Say

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"It's in my treatment room."

"There are hundreds of products in my retail store. There are less than 10 in my treatment room. The Arch Massager is one of them."

- Sandi B., Physical Therapist

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"A no-brainer."

"Alleviate is a one-stop shop for pain relief and long-term results. Patients can self-release and self-manipulate tissue, using physical products. It's a no brainer!"

- Dr. Matthew Butler, Podiatrist

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"Use it while watching TV!"

"The engineering on the Arch Massager is great. My patients need to be using this while watching TV at home."

- Paul R., Physical Therapist

Alleviate Method Is Expanding.

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Using our at-home treatment systems, tens of thousands of our users have recovered from thier chronic pain conditions like Plantar Fasciitis and Tennis Elbow, and stayed symptom-free.

But we aren't done. Millions more people could get back to doing what they love, if they had access to effective treatment methods that already exist.

That's why we launched our PTTD solutions in June 2024, and have just brought our first solution for Runner's Knee (Patellofemoral Pain Syndrome, or PFPS) to the market. We are hard at work bringing our effective method to more chronic pain conditions in the near future. Stay tuned!

Hear from Our Founders

Alleviate was founded in 2021 by a patient-clinician duo. Frustrated by the broken system that failed - and still fails - to deliver effective treatments to everyone with common, chronic, painful musculoskeletal conditions, we set out to change the status quo.

We started with a razor-sharp focus on one pathology: Plantar Fasciitis. After rigorous product testing and iterations, we've now expanded the Alleviate Method of recovery to Tennis Elbow, with more to come.

Alleviate is a movement where everyone can take control of how they feel. It's about the marathon you want to run, the championship you want to win - but it's also about every little moment in between.

Start Your Recovery with Alleviate

Everything you need to reclaim what moves you.

Plantar Fasciitis

Alleviate Arch Massager for Plantar Fasciitis
Arch Massager in use, top-down view with foot
Arch Massager in use with foot
Arch Massager with its fold-out legs
Close-up of the Arch Massager's massage peak
Arch Massager with its carry bag
Alleviate Arch Massager for Plantar Fasciitis
Arch Massager
Arch Massager in use, top-down view with foot
Arch Massager in use with foot
Arch Massager with its fold-out legs
Close-up of the Arch Massager's massage peak
Arch Massager with its carry bag

Arch Massager

$89.00

Our best seller. Massage away tightness and relieve that sharp, morning first-step pain with science-backed soft tissue mobilization, right at home.

Ergonomic Peaks & Valleys: Contoured specifically to fit the foot’s natural shape, letting you massage the entire arch effortlessly or target stubborn trigger points with precise acupressure.

  • Golf-Ball Texture: Engineered surface dimples enhance grip and traction during dry massage while optimizing glide when used with massage balm.

  • Stable, Ground-Based Design: Stays firmly in place on any floor surface so you can control the exact pressure needed for deep-tissue relief.

  • PT-Designed Recovery: Promotes circulation, relieves fascial stiffness, and aids natural tissue restoration for Plantar Fasciitis and PTTD.

Tip: Pair with Alleviate Recovery Balm for a smooth, deep-tissue glide.

Learn More
Plantar Fasciitis System 2: Loft 2 Brace, Arch Massager and guided recovery program
Loft 2 Brace included in the Plantar Fasciitis System 2
Arch Massager included in the Plantar Fasciitis System 2
Guided recovery program included in the Plantar Fasciitis System 2
Alleviate Loft 2 Brace
Arch Massager in use with foot
Loft 2 Brace shown with shoes and compression socks
Arch Massager used with Recovery Balm
Plantar Fasciitis System 2: Loft 2 Brace, Arch Massager and guided recovery program
Loft 2 Brace included in the Plantar Fasciitis System 2
Arch Massager included in the Plantar Fasciitis System 2
Guided recovery program included in the Plantar Fasciitis System 2
Alleviate Loft 2 Brace
Arch Massager in use with foot
Loft 2 Brace shown with shoes and compression socks
Arch Massager used with Recovery Balm

Plantar Fasciitis System 2

$221.60

Professional Plantar Fasciitis relief, right at home. Skip the clinic waits and expensive copays with a clinician-designed system built for real, lasting recovery. This system addresses the three essential pillars of plantar fasciitis healing: load management, soft tissue mobilization, and targeted strengthening.

  • Loft 2 Brace: Engineered to mimic expert athletic taping, offloading stress from your plantar fascia for instant comfort.

  • Arch Massager: Targets deep tissue to relieve tightness, promote circulation, and aid tissue restoration.

  • Alleviate App: Follow guided daily exercises designed to strengthen your arches and prevent future flare-ups.

Reclaim your active lifestyle in just 10–15 minutes a day.

Learn More
Plantar Fasciitis Guided Recovery Program
Plantar Fasciitis Guided Recovery Program
Plantar Fasciitis Guided Recovery Program
Plantar Fasciitis Guided Recovery Program
Plantar Fasciitis Guided Recovery Program
Plantar Fasciitis Guided Recovery Program

Plantar Fasciitis Guided Recovery Program

$59.00

Build foot and arch strength by dedicating just 10–15 minutes a day. Follow the progressive guided exercise program, developed by physical therapists, to strengthen your arches, calves, and ankles while offloading strain on your feet. The digital app demonstrates proper technique and adjusts to your pace based on your daily progress inputs. Stronger lower-leg muscles better absorb impact, relieving strain on the plantar fascia and protecting against recurring heel and arch pain.

For best results, use this program in conjunction with the Loft 2 Brace and Arch Massager.

Learn More
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Tennis Elbow

Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System

Tennis Elbow System

$183.20

The only at-home Tennis Elbow treatment system that delivers recovery that lasts. Take control of Tennis Elbow on your own terms, without the wait, hassles, or copays of traditional physical therapy.

  • The Tennis Elbow Brace for immediate pain relief
  • The Elbow Massager for tissue healing
  • The Guided Recovery Program in the Alleviate App for defenses against flare-ups
  • The Recovery Balm for extra-effective massage and pain relief

With clear PT guidance, just 10-15 minutes a day is all it takes to get back to doing what you love, without pain holding you back.

Learn More
Plantar Fasciitis System 2: Loft 2 Brace, Arch Massager and guided recovery program
Loft 2 Brace included in the Plantar Fasciitis System 2
Arch Massager included in the Plantar Fasciitis System 2
Guided recovery program included in the Plantar Fasciitis System 2
Alleviate Loft 2 Brace
Arch Massager in use with foot
Loft 2 Brace shown with shoes and compression socks
Arch Massager used with Recovery Balm
Plantar Fasciitis System 2: Loft 2 Brace, Arch Massager and guided recovery program
Loft 2 Brace included in the Plantar Fasciitis System 2
Arch Massager included in the Plantar Fasciitis System 2
Guided recovery program included in the Plantar Fasciitis System 2
Alleviate Loft 2 Brace
Arch Massager in use with foot
Loft 2 Brace shown with shoes and compression socks
Arch Massager used with Recovery Balm

Plantar Fasciitis System 2

$221.60

Professional Plantar Fasciitis relief, right at home. Skip the clinic waits and expensive copays with a clinician-designed system built for real, lasting recovery. This system addresses the three essential pillars of plantar fasciitis healing: load management, soft tissue mobilization, and targeted strengthening.

  • Loft 2 Brace: Engineered to mimic expert athletic taping, offloading stress from your plantar fascia for instant comfort.

  • Arch Massager: Targets deep tissue to relieve tightness, promote circulation, and aid tissue restoration.

  • Alleviate App: Follow guided daily exercises designed to strengthen your arches and prevent future flare-ups.

Reclaim your active lifestyle in just 10–15 minutes a day.

Learn More
Alleviate Loft 2 Brace for Plantar Fasciitis and PTTD
Loft 2 Brace with straps open, showing its key features
Loft 2 Brace worn on the foot, side view
Loft 2 Brace power strap detail
Loft 2 Brace shown with shoes and compression socks
Loft 2 Brace product information
Loft 2 Brace with its carry-all bag
Loft 2 Brace and compression sock size chart
Alleviate Loft 2 Brace for Plantar Fasciitis and PTTD
Loft 2 Brace with straps open, showing its key features
Loft 2 Brace worn on the foot, side view
Loft 2 Brace power strap detail
Loft 2 Brace shown with shoes and compression socks
Loft 2 Brace product information
Loft 2 Brace with its carry-all bag
Loft 2 Brace and compression sock size chart

Loft 2 Brace

$129.00

Looking for effective, all-day plantar fasciitis pain relief? The Loft 2 Brace is a low-profile arch support brace engineered to off-load strain from your plantar fascia by actively lifting and stabilizing your foot arch.

Designed to replicate clinical low-dye taping performed by physical therapists, the Loft 2 provides targeted biomechanical support without the hassle of athletic tape.

Why It Works:

  • Clinical-Grade Arch Off-Loading: Reduces strain on the plantar fascia to relieve heel and arch pain with every step.

  • Strategic Support Matrix: Integrates a firm base plate, precision lacing system, power strap, and a hybrid wire-and-fabric mesh to deliver dynamic stretch where you move and rigid firmness where you need stability.

  • Low-Profile, Everyday Fit: Slim, breathable construction fits comfortably inside everyday shoes so you can stay active while you recover.

Learn More
Plantar Fasciitis System 2: Loft 2 Brace, Arch Massager and guided recovery program
Loft 2 Brace included in the Plantar Fasciitis System 2
Arch Massager included in the Plantar Fasciitis System 2
Guided recovery program included in the Plantar Fasciitis System 2
Alleviate Loft 2 Brace
Arch Massager in use with foot
Loft 2 Brace shown with shoes and compression socks
Arch Massager used with Recovery Balm
Plantar Fasciitis System 2: Loft 2 Brace, Arch Massager and guided recovery program
Loft 2 Brace included in the Plantar Fasciitis System 2
Arch Massager included in the Plantar Fasciitis System 2
Guided recovery program included in the Plantar Fasciitis System 2
Alleviate Loft 2 Brace
Arch Massager in use with foot
Loft 2 Brace shown with shoes and compression socks
Arch Massager used with Recovery Balm

Plantar Fasciitis System 2

$221.60

Professional Plantar Fasciitis relief, right at home. Skip the clinic waits and expensive copays with a clinician-designed system built for real, lasting recovery. This system addresses the three essential pillars of plantar fasciitis healing: load management, soft tissue mobilization, and targeted strengthening.

  • Loft 2 Brace: Engineered to mimic expert athletic taping, offloading stress from your plantar fascia for instant comfort.

  • Arch Massager: Targets deep tissue to relieve tightness, promote circulation, and aid tissue restoration.

  • Alleviate App: Follow guided daily exercises designed to strengthen your arches and prevent future flare-ups.

Reclaim your active lifestyle in just 10–15 minutes a day.

Learn More
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Become an Alleviate Ambassador

Millions of people with chronic pain need someone to push them into action with the Alleviate Method. Our community supports each other, helping everyone recover faster.

Imagine you, yes YOU, as an Alleviate Ambassador. You've experienced the power of the Alleviate Method and now you’re pumped to help spread the word, wherever you go! By joining our Ambassador Team, you’ll be a leader in our community who sparks discussions, shares success stories, and inspires others to take control of their recovery.

Enjoy perks like free Alleviate products, early access to new releases, exclusive discounts, and earning commissions through our affiliate program. Ready to make a difference? It only takes 3 minutes to apply. Start here.

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Start Your Recovery with Alleviate

Everything you need to take control of your chronic pain conditions.

Plantar Fasciitis System 2: Loft 2 Brace, Arch Massager and guided recovery program
Loft 2 Brace included in the Plantar Fasciitis System 2
Arch Massager included in the Plantar Fasciitis System 2
Guided recovery program included in the Plantar Fasciitis System 2
Alleviate Loft 2 Brace
Arch Massager in use with foot
Loft 2 Brace shown with shoes and compression socks
Arch Massager used with Recovery Balm
Plantar Fasciitis System 2: Loft 2 Brace, Arch Massager and guided recovery program
Loft 2 Brace included in the Plantar Fasciitis System 2
Arch Massager included in the Plantar Fasciitis System 2
Guided recovery program included in the Plantar Fasciitis System 2
Alleviate Loft 2 Brace
Arch Massager in use with foot
Loft 2 Brace shown with shoes and compression socks
Arch Massager used with Recovery Balm

Plantar Fasciitis System 2

$221.60
$277.00

Professional Plantar Fasciitis relief, right at home. Skip the clinic waits and expensive copays with a clinician-designed system built for real, lasting recovery. This system addresses the three essential pillars of plantar fasciitis healing: load management, soft tissue mobilization, and targeted strengthening.

  • Loft 2 Brace: Engineered to mimic expert athletic taping, offloading stress from your plantar fascia for instant comfort.

  • Arch Massager: Targets deep tissue to relieve tightness, promote circulation, and aid tissue restoration.

  • Alleviate App: Follow guided daily exercises designed to strengthen your arches and prevent future flare-ups.

Reclaim your active lifestyle in just 10–15 minutes a day.

View Details

Resources

Know exactly what to do, every step of the way.

Golfer with Tennis Elbow

How Alex Healed His Tennis Elbow at Home: a Success Story

Hearing about the Alleviate Tennis Elbow System from a friend, Alex, an avid golf player and weight lifter, decided to use it to heal his Tennis Elbow without office visits. Here's how his recovery work went.

Smarter chronic pain recovery

3 Key Facts for Smarter Chronic Pain Recovery: Pain Awareness Month

Chronic pain recovery takes time and effort, but you can speed up your recovery by following a smart recovery strategy. These 3 key underrated facts will help.

4 simple steps to fix forearm pain

4 Steps to Fix Persistent Forearm Pain - from a Physical Therapist

You can fix forearm pain yourself, even if you've had it for a while. Learn the 4 steps physical therapists use to treat forearm pain conditions like Tennis Elbow and Golfer's Elbow, test yourself, and start getting better in days.

Tennis Elbow vs. Golfer's Elbow based on pain location

Tennis Elbow vs. Golfer's Elbow: How to Tell Which You Have, and How to Heal

Wondering if you have Tennis Elbow or Golfer's Elbow? Both share the cause, symptoms, and risk factors, but treatments differ slightly. Learn the difference between Tennis Elbow and Golfer's Elbow, and take an easy test to tell which one you have.

Tennis Elbow stretches aren't enough for pain relief that lasts

When Tennis Elbow Stretches Aren’t Working: What to Do Instead

Even when you do Tennis Elbow stretches consistently, pain can persist or flare up. Here are the 4 factors you should look at, and 5 physical therapy strategies to get pain relief that sticks.

How to give yourself great calf massage for PTTD

Calf & Foot Massages to Relieve PTTD Pain: No Ankle Massagers Needed!

Quickly give yourself some PTTD ankle pain relief, using these calf and foot massage techniques physical therapists use. Pro tip: don't massage the posterior tibial tendon itself, and don't buy a fancy ankle massager you don't need.

Physical therapy costs add up quickly

How Much Does Physical Therapy Cost for Soft Tissue Injuries? Tips to Get Effective, Affordable Care

Physical therapy costs add up fast for chronic injuries like Plantar Fasciitis: even with insurance, it's typically $500 or more. Our PT shares 8 ways to reduce your cost of full recovery through physical therapy.

Walk 10,000 steps (or more) without risking overuse injuries

How to Walk 10,000 Steps without Risking Overuse Injuries

Trying to walk 10,000 steps a day for health benefits or for fun? Use these PT tips to walk more, and avoid overuse injuries as you ramp up the miles.