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About Alleviate

Your Movement, We Support.

Our Mission, in Our Co-Founders' Words

We started Alleviate as a patient-clinician duo, fed up with ineffective solutions and hindered by a broken industry that kept too many people in pain from chronic soft tissue injuries. With the Alleviate Method, we bring the gold standard of physical therapy to your home, so you can live life to the fullest.

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Luke is a physical therapist with 20 years of experience. Trained in New Zealand where physical therapy is accessible as an integral part of the medical system, Luke has helped elite athletes and regular folks alike overcome injuries, prevent recurrence and perform their best.

Rick comes from a product design background and brings Harvard-trained business leadership to Alleviate. When Rick met Luke, he was suffering from a knee injury that kept him from living a full life for years. Luke fixed him up in 6 weeks.

Virginia left high-profile positions at ecommerce mega-corporations to build Alleviate from the ground up with Rick and Luke.

Join the Alleviate Network

Drop your email - for new product updates, beta testing opportunities, recovery tips from Luke, exclusive promotions, and more.

Our Beginning: Plantar Fasciitis

Driven by an insatiable desire to solve problems, we embarked on a mission: to make effective treatment for common, chronic, and debilitating injuries accessible to everyone.

Our first invention was the Arch Massager, a precision-engineered foot massage tool to give everyone an intuitive way to replicate the professional massage Luke gives his patients - called Instrument Assisted Soft Tissue Mobilization. Fun fact: the first model was built with Play-Doh that Luke "borrowed" from his daughter.

Read the Arch Massager invention story

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The Alleviate Method: Chronic Injury Recovery at Home

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Plenty of gadgets promise quick pain relief, but only deliver temporary relief at best. We're different: we're bringing the gold standard of Physical Therapy treatment right to your door, for long-lasting recovery.

With a unique combination of physical tools and digital PT programs, our method integrates the essential trifecta of soft tissue mobilization, load management, and progressive strengthening programs into one holistic solution that delivers outcomes.

Now, the Alleviate Method has expanded to offer effective at-home treatments for Tennis Elbow (Lateral Epicondylitis).

What Drives Us: Your Incredible Success Stories

Our products are more than just solutions; they are your partners on the journey to recovery. With our tools and your dedication, you can take control of your healing process and reclaim what moves you.

Since 2021, we've been blown away by the incredible success stories you've shared with us. Everyone recovering from a chronic pain condition needs fresh inspiration every now and then - read some of our users' stories, and share yours in the Alleviate Community.

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"I am a believer."

"Like many, I have tried different products and techniques to help heal plantar fasciitis. None really made a significant impact besides rest.

The Arch Massager at first was painful to use, but over time with consistency it does help soften the tissue in the affected heel. So far, so good. Even if your feet are healthy, it feels good to use and can serve as a regular professional foot massage standing. I am a believer."

- Li W. [Arch Massager]

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"Best product I've used"

"I've ordered several hundred dollars of different items. I truly am amazed by how well it works at the exact pressure point needed. Highly recommended."

- Marilyn T., Retired Nurse [Plantar Fasciitis System 2]

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"Pain-Free walk for the first time in years."

"Awesome product. From the moment I put it on, I could feel the support in my arch. I was able to do my daily walking regimen pain-free for the first time in years. It's comfortable even on hot days.

- Robert T. [Loft 2 Brace]

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"My pain has gone down by 70%!"

"My pain after day 1 went down considerably! The massager works amazing as well as the online program. After 2 weeks of using the massager and program my pain has gone down over 70%!

For the first time in a year and a half dealing with this foot pain, I'm hopeful that I can be pain-free in the near future."

- Juan A. [Plantar Fasciitis System 2]

What the Experts Say

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"It's in my treatment room."

"There are hundreds of products in my retail store. There are less than 10 in my treatment room. The Arch Massager is one of them."

- Sandi B., Physical Therapist

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"A no-brainer."

"Alleviate is a one-stop shop for pain relief and long-term results. Patients can self-release and self-manipulate tissue, using physical products. It's a no brainer!"

- Dr. Matthew Butler, Podiatrist

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"Use it while watching TV!"

"The engineering on the Arch Massager is great. My patients need to be using this while watching TV at home."

- Paul R., Physical Therapist

Alleviate Method Is Expanding.

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Using our at-home treatment systems, tens of thousands of our users have recovered from thier chronic pain conditions like Plantar Fasciitis and Tennis Elbow, and stayed symptom-free.

But we aren't done. Millions more people could get back to doing what they love, if they had access to effective treatment methods that already exist.

That's why we launched our PTTD solutions in June 2024, and have just brought our first solution for Runner's Knee (Patellofemoral Pain Syndrome, or PFPS) to the market. We are hard at work bringing our effective method to more chronic pain conditions in the near future. Stay tuned!

Hear from Our Founders

Alleviate was founded in 2021 by a patient-clinician duo. Frustrated by the broken system that failed - and still fails - to deliver effective treatments to everyone with common, chronic, painful musculoskeletal conditions, we set out to change the status quo.

We started with a razor-sharp focus on one pathology: Plantar Fasciitis. After rigorous product testing and iterations, we've now expanded the Alleviate Method of recovery to Tennis Elbow, with more to come.

Alleviate is a movement where everyone can take control of how they feel. It's about the marathon you want to run, the championship you want to win - but it's also about every little moment in between.

Start Your Recovery with Alleviate

Everything you need to reclaim what moves you.

Plantar Fasciitis

Arch Massager
Arch Massager
Arch Massager
Arch Massager
Arch Massager
Arch Massager
Arch Massager
Arch Massager
Arch Massager
Arch Massager
Arch Massager
Arch Massager
Arch Massager

Arch Massager

$79.00

Repair your tissue and accelerate recovery with the Arch Massager. This professional-grade foot massage tool breaks up the scar tissue and promotes the growth of healthier, stronger tissue. Our best seller. 

Learn More
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2

Plantar Fasciitis System 2

$209.00

A comprehensive, three-in-one system to heal Plantar Fasciitis for good. With the updated Loft 2 Brace, relieve pain, protect the arch, and stay active. Use the Arch Massager to heal the scar tissue. The Guided Recovery Program simplifies your recovery journey and keeps flare-ups at bay.

Learn More
Plantar Fasciitis Guided Recovery Program
Plantar Fasciitis Guided Recovery Program
Plantar Fasciitis Guided Recovery Program
Plantar Fasciitis Guided Recovery Program
Plantar Fasciitis Guided Recovery Program
Plantar Fasciitis Guided Recovery Program

Plantar Fasciitis Guided Recovery Program

$49.00
Stop wondering, "Is this actually working?" Use the Guided Recovery Program in the Alleviate App to set a goal, build the strength and stability necessary for full recovery, and keep flare-ups at bay. It's your clear, simple path to reclaiming what you love, led by our co-founder and physical therapist.
Learn More
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Tennis Elbow

Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System
Tennis Elbow System

Tennis Elbow System

$169.00

Get immediate pain relief and achieve full recovery with the comprehensive, at-home Tennis Elbow treatment system, built by a physical therapist. Relieve pain and improve your grip with the Elbow Brace, resolve the root cause with the Elbow Massager, and prevent flare-ups with the Guided Recovery Program.

Learn More
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2

Plantar Fasciitis System 2

$209.00

A comprehensive, three-in-one system to heal Plantar Fasciitis for good. With the updated Loft 2 Brace, relieve pain, protect the arch, and stay active. Use the Arch Massager to heal the scar tissue. The Guided Recovery Program simplifies your recovery journey and keeps flare-ups at bay.

Learn More
Loft 2 Brace
Loft 2 Brace
Loft 2 Brace
Loft 2 Brace
Loft 2 Brace
Loft 2 Brace
Loft 2 Brace
Loft 2 Brace
Loft 2 Brace
Loft 2 Brace
Loft 2 Brace
Loft 2 Brace

Loft 2 Brace

$119.00

Get immediate foot pain relief with the Loft 2 Brace. The Power Strap supports and protects the arch like a professional tape job, so you can return to your favorite activities while you heal. This updated brace accommodates more foot shapes.

Learn More
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2

Plantar Fasciitis System 2

$209.00

A comprehensive, three-in-one system to heal Plantar Fasciitis for good. With the updated Loft 2 Brace, relieve pain, protect the arch, and stay active. Use the Arch Massager to heal the scar tissue. The Guided Recovery Program simplifies your recovery journey and keeps flare-ups at bay.

Learn More
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Recovery Balm for Smooth Deep Tissue Massage
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Plantar Fasciitis System: Performance Edition
Recovery Balm for Smooth Deep Tissue Massage
Plantar Fasciitis System: Performance Edition

Plantar Fasciitis System: Performance Edition

$349.00

Tailor-made for athletes and adventurers, as well as those with significant Plantar Fasciitis in both feet. Speed up your recovery and optimize your performance with five tools: the Arch Massager and Recovery Balm for therapeutic massage, a pair of Loft 2 Braces for pain relief, compression socks, and the Guided Recovery Program that combines expert coaching with PF-specific strengthening exercises.

Learn More

Become an Alleviate Ambassador

Millions of people with chronic pain need someone to push them into action with the Alleviate Method. Our community supports each other, helping everyone recover faster.

Imagine you, yes YOU, as an Alleviate Ambassador. You've experienced the power of the Alleviate Method and now you’re pumped to help spread the word, wherever you go! By joining our Ambassador Team, you’ll be a leader in our community who sparks discussions, shares success stories, and inspires others to take control of their recovery.

Enjoy perks like free Alleviate products, early access to new releases, exclusive discounts, and earning commissions through our affiliate program. Ready to make a difference? It only takes 3 minutes to apply. Start here.

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Start Your Recovery with Alleviate

Everything you need to take control of your chronic pain conditions.

Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2
Plantar Fasciitis System 2

Plantar Fasciitis System 2

$209.00
$247.00

A comprehensive, three-in-one system to heal Plantar Fasciitis for good. With the updated Loft 2 Brace, relieve pain, protect the arch, and stay active. Use the Arch Massager to heal the scar tissue. The Guided Recovery Program simplifies your recovery journey and keeps flare-ups at bay.

View Details

Resources

Know exactly what to do, every step of the way.

 An effective knee massager for Runner’s Knee self-care should be able to activate the VMO muscle and relieve pain.

3 Ways to Use a Knee Massager for Runner’s Knee: Prepare for Workouts, Relieve Knee Pain, and Prevent Flare-ups

Runner’s Knee can be effectively treated with knee massage techniques like Instrument-Assisted Soft Tissue Mobilization (IASTM). A knee massager for Runner’s Knee should activate the VMO muscle, release tightness, and relieve pain. Learn the 3 different ways to use a knee massager to treat Runner's Knee yourself.

Before starting Patellofemoral Pain Syndrome exercises, make sure your pain is under control.

Patellofemoral Pain Syndrome Exercises: How to Use PT Knee Exercises for Recovery

Patellofemoral Pain Syndrome exercises are a key part of your recovery. Because knee is a complex joint, Runner's Knee exercises are a little tricky to get right. Our PT shares how to reduce pain first and sequence the moves to maximize the benefits.

Compression socks for Plantar Fasciitis

Plantar Fasciitis Socks: Role of Compression in Plantar Fasciitis Rehab

Designed to improve circulation and reduce swelling, compression socks accelerate healing. Here's how compression works in Plantar Fasciitis treatment, and how you can find the best socks for Plantar Fasciitis recovery.

Not a root-cause treatment, Plantar Fasciitis insoles aren't ideal for long-term recovery.

Plantar Fasciitis Insoles: Arch Support Inserts vs Braces for Relief & Recovery

Plantar Fasciitis insoles can provide temporary relief, but don't resolve the root cause of your pain. Here's how inserts compare to low-dye taping or foot braces that lift the arch and reduce the load.

The best exercises for Plantar Fasciitis pain relief

The Best Exercises for Plantar Fasciitis & When to Do Which Ones

The best exercises for Plantar Fasciitis include Calf Raise and Single Leg Stand. Beyond individual moves, though, knowing how to sequence them is key to your success. Luke, our co-founding physical therapist, explains how to use strengthening exercises to take control of Plantar Fasciitis.

How long should Tennis Elbow last? No more than two months!

How Long Does Tennis Elbow Last? How Long *Should* It?

They say: 80% of people with Tennis Elbow get relief within one year. We say: that's far too long. With the right approach, you should be able to see significant improvement within 8-10 weeks. Here are the 3 treatments you need to shorten your timeline.

Can you cure Plantar Fasciitis in one week?

How to Cure Plantar Fasciitis in One Week

You can cure Plantar Fasciitis in one week in its acute stage. Chronic cases take longer to resolve completely, but with the right treatment that focus on reducing the load and relieving pain, you can get significant relief within a week. Here's how.

An effective Tennis Elbow brace should reduce the load on the ECRB tendon for both pain relief and tissue healing.

Best Tennis Elbow Brace: How to Find the Best Brace for Tennis Elbow Pain Relief and Healing

Wearing an effective Tennis Elbow brace is a godsend in your daily activities, and a key step for recovery. But how do you find the best Tennis Elbow brace? Get a physical therapist's tips on what makes a brace effective and how to spot The One that goes beyond masking your pain and facilitates tissue healing.